Middle East, 15 May 2025, Massive Media: A silent condition that can quietly damage lives, hypertension affects more than one billion people worldwide, one in four adults, and fewer than one in five have their condition under control. In the Middle East and North Africa (MENA), the situation is particularly pressing. Across the region, nearly 30% of adults are living with high blood pressure, often without knowing it. In the UAE, 28.8% of adults are hypertensive, and other countries report similar numbers: 29–30% in Saudi Arabia, Egypt, and Jordan, 25.3% in Kuwait, and 22.8% in Qatar2,3.
Prevention Starts with the Patient
With a strong commitment to cardiovascular health and other key areas, Cinfa is contributing to improved healthcare through its growing presence in the MENA region. The company offers a wide range of accessible, high-quality cardiovascular medicines, including treatments for hypertension, high cholesterol, and heart failure. Most recently, Cinfa expanded its cardiovascular portfolio with the launch of Olmedine HCT and Vanguard CCB Plus, both currently available in the UAE. Olmedine HCT is used as a treatment for adult patients whose blood pressure is insufficiently controlled. The use of Olmedine HCT is a rational approach to achieve optimal therapeutic benefits by minimising tablet burden, which is especially important in chronic diseases such as hypertension. Vanguard CCB Plus helps control high blood pressure.
According to Dr. Alicia López de Ocáriz, Corporate Medical Director at Cinfa, “preventing and controlling cardiovascular conditions should be a shared priority among patients, professionals and institutions.” She noted that “at Cinfa, our approach goes beyond treatment. We believe in supporting early diagnosis, raising awareness, and helping patients adhere to long-term therapies.”
This includes working with local healthcare providers, supporting medical education, and helping clinicians simplify treatments to improve adherence.
Guidelines for Hypertension Management: Why Is It Important to Control Blood Pressure?
Hypertension is often driven by sedentary lifestyles, obesity, high salt intake, and low awareness. Many people live with the condition undiagnosed, and even among those receiving treatment, control remains a challenge. According to WHO estimates, only 20% of patients have their blood under control globally and, in the MENA region, this figure drops to just 16%, a gap that claims the need for localised prevention and management strategies.
In this regard, Cinfa emphasizes the importance of reinforcing prevention efforts. “We know that over 50% of cardiovascular events are linked to modifiable risk factors,” López de Ocáriz pointed out. “That gives us a real chance to prevent disease, not just treat it”. One first step could be to examine the blood pressure guidelines established by the European Society of Cardiology to better understand the risks associated with hypertension and treat them. The diagnosis of hypertension and elevated BP requires confirmation using out-of-office measurements (HBPM or ABPM) or at least one additional subsequent office measurement.
Working Hand in Hand with Healthcare Professionals to Transform Heart Health in the Region
To support the challenges in cardiovascular care, Cinfa collaborates with medical societies, hospitals and healthcare professionals across MENA. The company also takes part in key scientific events such as the Annual Conference of the Saudi Heart Association, supporting local dialogue and strategies for heart health. “Our presence in the region goes far beyond the supply of medicines”, says Franc Vives, Chief International Officer at Cinfa Group. “We are committed to working alongside healthcare professionals, institutions and communities to reduce barriers and create sustainable access to cardiovascular care”