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Press Release Guidelines

The following press release guidelines provide valuable insights to enable entrepreneurs to develop engaging content.

Press Release Template

Your press release is a story that needs to be told. A well-written story should be:

  • Newsworthy: Send press releases when you have noteworthy updates or announcements:
    • Launching a new business, product, or service
    • Entering into agreements or forming partnerships
    • Hosting events, exhibitions, conferences, concerts, etc.
    • Appointing new executives and managers
    • Receiving awards or recognition
  • Relevant: Concentrate on topics, trends, or issues that align with the interests and needs of your target audience.
  • Structured: Adhere to the inverted pyramid structure, prioritizing the most crucial information at the beginning, followed by supporting details.
  • Accurate: Verify the accuracy of all information, ensuring that facts, figures, and details are correct.
  • Clear: Employ clear and direct language that facilitates understanding. Steer clear of jargon and vague terminology.
  • Concise: Your press release should be between 400 and 800 words in length.

Press Release Elements

  • Headline: A concise and attention-grabbing title that summarizes the main news or announcement.
  • Subheadline (Optional): A brief secondary title that provides additional context or emphasizes a key point from the headline.
  • Dateline: The city and date from which the press release is issued.
  • Introduction: A compelling opening paragraph that provides a hook and summarizes the most important information.
  • Body: The main content of the press release, organized into clear and concise paragraphs. This section should elaborate on the news, provide relevant details, and answer the “who, what, when, where, why, and how” questions.
  • Quotes: Include quotes from key stakeholders, such as company executives, partners, or experts, to add credibility and a human element to the story.
  • Supporting Information: Any additional facts, statistics, or background information that strengthens the press release and provides context.
  • Boilerplate: A brief section at the end of the press release that provides an overview of the company or organization issuing the release, including basic information about its history, mission, and relevant offerings.
  • Contact Information: Include the name, title, phone number, and email address of a media contact person who can provide further information or answer questions related to the press release.

Additional Press Release Guidelines

For submitting a press release, please visit our Distribution Center. For insights about Press Release guidelines and best practices, please visit PRCA